Course

How to write an effective Strategic & Digital Marketing Plan

This online course will see delegates assessing, strengthening, and extending one of their own integrated and digital marketing plans, in order to apply learnings immediately to current business priorities.

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How to write an effective Strategic & Digital Marketing Plan

This online course will see delegates assessing, strengthening, and extending one of their own integrated and digital marketing plans, in order to apply learnings immediately to current business priorities.

Philasande Sokhela · February 13, 2021

Facilitator:         Phila Sokhela   

Duration:           1.5 hours

Price:                R199

Overview

Design and implement a successful integrated and digital marketing plan that is aligned to the strategic objectives of your business. In a tough economic climate, businesses that survive and prosper have a clear understanding of how best to acquire, retain and grow their customer base. This online course will see delegates assessing, strengthening, and extending one of their own integrated and digital marketing plans, in order to apply learnings immediately to current business priorities.

Learning Outcomes

After completing this course, you will be able to:

  • Understand the benefits of creating a marketing plan for your business
  • Analyse the internal and external marketing environment to inform marketing plans
  • Developed measurable marketing goals that contribute directly to business results
  • Identify your own marketing mix (covering online and offline channels) and what resources you need in order to implement it
  • Draft a prospective marketing budget
  • Most effective strategies to promote local service businesses, freelancing service businesses, e-commerce, affiliate, self-branded businesses, and innovative start-ups
  • Test your creative thinking in developing a real strategy for your brand

Who is this course for?

  • Marketers involved in developing, informing and implementing their organisation’s marketing, product and brand plan
  • Business owners

This course includes:

  • 1.5 hours on-demand video
  • Two articles
  • Full lifetime access
  • Access on mobile 
  • Attendance certificate

To find out more about this course:

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About Instructor

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