Course

Digital Marketing

This short course will teach you how to reach the right audience by helping you to develop the online marketing skills you need to improve targeting and personalisation, and to create a consistent cross-platform brand narrative. You will learn to develop an integrated digital strategy that uses the right tools for the right purposes and aligns internet marketing priorities with bottom-line business goals.

0 Lessons

Digital Marketing

This short course will teach you how to reach the right audience by helping you to develop the online marketing skills you need to improve targeting and personalisation, and to create a consistent cross-platform brand narrative. You will learn to develop an integrated digital strategy that uses the right tools for the right purposes and aligns internet marketing priorities with bottom-line business goals.

Mzoxolo Gulwa · October 20, 2020

Short Course

Duration: 1 hours

Price: R399

Overview

This short course will teach you how to reach the right audience by helping you to develop the online marketing skills you need to improve targeting and personalisation, and to create a consistent cross-platform brand narrative. You will learn to develop an integrated digital strategy that uses the right tools for the right purposes and aligns internet marketing priorities with bottom-line business goals.

Learning Outcomes

By the end of this course, you’ll be able to:

  • Understand various elements and channels that make up a holistic digital marketing strategy
  • Gain practical skills in web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing
  • Understand the digital customer and design customer experiences
  • Understand how to use SEO and copywriting to enhance your digital assets
  • Learn to implement social media, social advertising, & content marketing
  • Use paid media to increase brand awareness and reach
  • Use data to drive business insights & innovation
  • Measure digital campaign success using web analytics and data

Key topics to be covered

  • Introduction to digital marketing
  • Digital marketing strategy
  • Content marketing
  • Web analytics
  • Search engine optimisation
  • Creating digital assets
  • Online advertising and PPC
  • Social media and web PR

Who is this course for?

  • Working professionals wanting to upskill themselves in digital marketing
  • Individuals wanting to enter the corporate job sector of marketing and advertising
  • Existing Marketing and Advertising professionals looking for an edge in the working environment
  • Small business owners who would like to get to grips with the basics of digital marketing
  • Newbies to online marketing in any form

This course includes:

  • 4 hours on-demand video
  • 6 articles
  • 5 editable templates
  • Full lifetime access

To enquire about this course:

  • This field is for validation purposes and should be left unchanged.

About Instructor

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Course content coming soonR399

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